There are so many dental care products on the store shelves, how do you decide what’s best for you and your family … favorite brand, lowest price, great flavor, safe and effective?
The American Dental Association Seal of Acceptance is there to help you make good choices. When you see the ADA Seal on a package, you can be sure the product inside has been scientifically evaluated to be safe and effective. You may take it for granted that’s true of all products, but not all products submitted for the Seal meet the ADA’s stringent requirements. In fact, to obtain the ADA Seal companies frequently are asked to meet higher standards than what is required by law.
The ADA Seal is never sold. No profit goes to the ADA when a company earns the Seal. The ADA Seal is not an endorsement of a particular product; rather it is designed to help you know that claims made on the label say what they do and do what they say. These claims are approved by the ADA before the product ever hits the market. See list here.